Southwest Florida real estate newsletter Keys to the Coast by Justin Jamison SERHANT featuring market updates and local insights

August Keys to the Coast Southwest Florida Real Estate Market Update

Keys to the Coast · August 2026

Southwest Florida’s Housing Supply Is Tightening

Pending sales are rising while inventory and new listings move lower. Here is what the June numbers mean for buyers and sellers, plus what is happening around Southwest Florida this month.

A Note from Justin

August in Southwest Florida

If you have been waiting for a clear sign that the Southwest Florida housing market is beginning to tighten, the June numbers may be it.

The Cape Coral–Fort Myers single-family market finished June with 1,394 closed sales, up 3.3% from last year, while new pending sales jumped 10%. The median sale price increased to $385,000, and total sales volume climbed 7.8% to $761 million.

The number that really stands out is inventory: 7,195 homes, down 19% year over year. Buyer activity is increasing while the number of homes coming onto the market is shrinking.

That does not mean every home suddenly sells overnight. Buyers are still paying close attention to condition, insurance, flood exposure, HOA costs and pricing. But the best-positioned homes are getting more attention, and buyers waiting for an endless supply of new options may find the opposite is beginning to happen.

June 2026 Market Snapshot

Cape Coral–Fort Myers Single-Family Homes

1,394
Closed sales · +3.3%
$385K
Median price · +1.3%
7,195
Active inventory · -19%
$761M
Dollar volume · +7.8%
1,563
New listings · -2.6%
1,433
New pending · +10%

The month-to-month move is just as important: inventory fell from 7,936 homes in May to 7,195 in June, roughly 9.3% in one month. New listings fell from 1,719 to 1,563.

What the Shift Means Right Now

The market is not back to the frenzy of 2021 or 2022. It is simply becoming more balanced, and the strategy on both sides matters more as supply tightens.

For Sellers

Shrinking supply is encouraging, but buyers remain selective. The first two weeks still matter most.

  • Price against today’s competition, not last year’s headlines.
  • Lead with strong photography and presentation.
  • Have insurance, roof, flood and HOA information ready.
  • Avoid chasing the market with repeated price reductions.

For Buyers

There is still room to negotiate, particularly on homes with extended market time or deferred maintenance.

  • Do not assume every listing will negotiate the same way.
  • Move faster on homes that are correctly priced and move-in ready.
  • Compare total ownership costs, not just purchase price.
  • Use inspection, insurance and financing information strategically.

Swing for the Skyline

56 Golfers. Over $20,000 Raised. One Incredible First Year.

What started as an idea turned into a day Geoff Moore and I are incredibly proud of. Our first charity golf outing at the Country Club of Naples brought together 56 golfers and collected almost 60 backpacks for the Boys & Girls Club of Lee County.

56
Golfers
Nearly $15K
Raised
~60
Backpacks

The response from the golfers, sponsors, partners and the Country Club of Naples was incredible. The club has already invited us back, and Swing for the Skyline will return next year bigger and better than ever.

ONE Fort Myers

The 10th Floor Is Poured and More Than Half the Building Is Sold

Construction continues climbing over the downtown skyline, with the 10th floor now poured and the project more than halfway toward the roof.

Unit 1602 and Unit 1101 are both under contract, helping push the 34-residence building beyond the 50% sold mark. With only two residences per floor, private elevator entry and expansive river views, every new contract makes the remaining selection more limited.

See Pricing, Floor Plans & Availability
ONE Fort Myers riverfront tower construction

Recent Momentum

119 Andre Mar DrClosed · $705,000
ONE 1602Under Contract
ONE 1101Under Contract

Current Opportunities

Featured Properties

View all featured properties →
849 Sea Urchin Circle Fort Myers

Fort Myers · Canal Front

849 Sea Urchin Circle

$424,500

A nearly new 5-bedroom, 3-bath home on almost one-third acre with impact windows, a two-car garage, canal frontage and no HOA.

View Full Listing →
909 and 911 Homestead Road S duplex in Lehigh Acres

Lehigh Acres · Investment Property

909 & 911 Homestead Road S

$525,000

A 2024 side-by-side duplex with income already in place and a vacant second residence. Six total bedrooms, four bathrooms and immediate flexibility for an investor or owner occupant.

Explore the Property →

Around Town

What’s Happening Around Southwest Florida

Only events still ahead of us this month are included.

AUG 14

My Way: A Musical Tribute to Frank Sinatra

A theatrical celebration of Sinatra’s music and the songs that defined an era.

AUG 15

Chris MacDonald’s Memories of Elvis

A full concert tribute celebrating the music and stage presence of Elvis Presley.

AUG 21

Music Walk + SWFL Education Open House

Spend Friday evening in the River District with live music, restaurants and local education resources.

AUG 28

Bluegrass Jamboree

A late-summer evening of live bluegrass featuring Remedy Tree and Caladium.

AUG 29

Hank Woji & Roy Schneider

An intimate Americana evening at the Alliance for the Arts in Fort Myers.

Explore the full local events calendar →

Justin’s Top 5

Where I’d Take Someone Visiting Southwest Florida for the First Time

Not necessarily the five most famous places. These are the five stops I would use to give someone a real feel for why people fall in love with this area.

1. Sunset on Fort Myers Beach

Go later in the afternoon, grab dinner on the island and stay until the sun disappears over the Gulf.

2. Downtown Fort Myers & the River District

Walk First Street, stop for a drink or dinner and see the part of Fort Myers that feels completely different from the beach communities.

3. A Sanibel or Captiva Beach Day

Shelling, slower roads, tropical scenery and a completely different pace than the mainland.

4. Fifth Avenue South in Naples

Walk Fifth, head toward the beach and finish with dinner nearby for the polished Naples side of Southwest Florida.

5. A Morning on the Water

Boat, fish, paddle or simply get out on the river or Gulf. Southwest Florida makes the most sense once you see it from the water.

Ready to Make a Move?

Whether you are buying, selling, relocating, or investing, let’s build a plan around the actual market rather than the loudest headline.

Book a Call With Justin Seller Strategy Guide

Justin Jamison · Luxury Real Estate Advisor · SERHANT.
Fort Myers · Cape Coral · Naples · (239) 788-3986 · justin.jamison@serhant.com

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